Foreign trade and the attraction of companies to Bavaria from other regions in Germany and abroad are among the most important factors for success with regard to growth, prosperity and jobs. With their innovative products and services, Bavarian companies take advantage of the chances available on the global market. Small and medium-sized companies in particular are facing big challenges in this context. Bavaria's foreign trade policy particularly supports small and medium-sized companies in developing new sales markets with a variety of services and funding programmes.

Bavaria also offers companies from all over the world an attractive location to make investments, with top rankings in international benchmarking. Invest in Bavaria is Bavaria's agency for attracting foreign direct investment. It pursues international location marketing and assists foreign companies in setting up and expanding operations in Bavaria.