Tourism is a key economic factor for Bavaria. It conveys identity and is central to employment and business, serves as an advertising medium and represents a multi-disciplinary sector with diverse cultural and social interrelations. In 2016, Bavaria hit a new historical visitor and overnight record as a tourism destination: More than 35,4 million guests visited Bavaria, with some 90,8 million overnights. This means that Bavaria is among the leading year-round destinations in Europe and is the number 1 tourism destination in Germany.