Cultural and Creative Industries

The cultural and creative industries are not a homogenous industrial sector. They consist of eleven different sub-segments, which are united by the fact that they are all related to creative and artistic contents in a commercial sense. The cultural and creative industries comprise the following 11 segments:

  • Press market
  • Book market
  • Art market
  • Television and radio broadcasting
  • Film industry
  • Music industry
  • Design industry
  • Performing Arts industry
  • Architecture industry
  • Software and games industry
  • Advertising market

The Bavarian Ministry of Economic Affairs, Regional Development and Energy is in charge of the design, architecture and advertising industries and the art market and does also coordinate the activities of the four ministries in charge of the industry’s sub-segments.

In 2018, the Bavarian cultural and creative industry generated an overall revenue of 37.5 billion euros. Overall, about 340,000 people worked in that sector, i. e. more than 4% of all persons employed in Bavaria. The cultural and creative industry does thus employ roughly as many persons as the gastronomy and more than the machinery and equipment industry.

To support the Bavarian cultural and creative industries, the Bavarian Ministry of Economic Affairs, Regional Development and Energy is funding the Bavarian Centre for Cultural and Creative Industries (bayernkreativ) based in Nuremberg. Offering a range of interactional formats, the Centre enables people and organisations in the field to realise their ideas and act on their entrepreneurial goals and to connect, inform, qualify and inspire industry actors.