Digitisation & Media

Digitisation of the economy is the driver for innovation in the 21st century. The advances in information and communication technology (ICT) and the rapid development taking place in the Internet and its applications are leading to profound changes in business and society. This phenomenon is opening up unique opportunities for a sustainable growth and diverse new employment opportunities in Bavaria.

  • Digitisation spurs automation and represents a quantum leap in information processing.
  • It leads to more efficiency and a higher level of flexibility in business, thereby facilitating higher productivity. This creates numerous jobs and more prosperity.
  • Digitisation makes new value creation chains possible, which everyone in the Bavarian business community - from workshops to "global players" - can translate into new products and services.

With BAVARIA DIGITAL, the Bavarian State Government is delivering a new level of quality management that makes Bavaria an ideal location to set up businesses. Also, it boosts the competitiveness of Bavarian companies in order to maintain their front runner position in the international competition for innovation in the future.